Preparations are now under way for the 15th Anniversary Russian Pharmaceutical Forum. Over the past 15 years, the Forum has justifiably secured its reputation as the most significant event in the Russian pharmaceutical industry, and to mark this special anniversary, we are working hard to build a programme with even more interesting features and innovations, to ensure that you reap the maximum benefit from attending the event and to address all the burning issues that you face in the sector today.

The Adam Smith Institute Forum is very highly regarded by both representatives of the Russian pharmaceutical community and their international colleagues, and this event has long established itself as the biggest international conference for the Russian market, annually attracting over 350 attendees representing all of the region’s leading decision-makers.

Despite the global economic crisis and consequent slump in consumer markets, the situation in the Russian pharmaceutical sector remains relatively stable. However, it is perfectly natural that industry representatives are anxious about the current state of affairs in Russia and beyond, and the most burning questions on their minds are “what can we expect in the near future?” and “which strategies will prove to be the most effective?”.

This year we will be celebrating our 15th anniversary with a new programme, carefully designed to address the very latest economic and industry developments, and packed, as usual, full of timely topics and innovative interactive formats. We will also, of course, be providing some exclusive social events, offering the opportunity to raise your glass in celebration, as well as to network with all the ‘movers and shakers’ of the Russian pharmaceutical sector in a relaxed and enjoyable setting.

Key topics for discussion at the 2009 Forum:

• An overview of the Russian pharmaceutical sector in 2009 – what changes are expected to take place in light of the ever-changing economic conditions?
• How will the economic shift affect the role of Government money in the market?
• Future prospects for the development of the medicinal agents’ insurance programme
• How to take advantage of the current financial crisis?
• The role of the distributor as the main driving force in the industry – is the situation changing?
• Will the retail sector manage to maintain stability despite the limited availability of credit resources?
• How should business models evolve to ensure effective development on the Russian pharmaceutical market now and in the future?
• How to raise the effectiveness of pharmaceutical promotions on a limited budget?

As well as many other timely issues!

Due to popular demand, we will also be re-introducing a number of features from the 2008 Forum programme that were rated especially highly by our participants. These include:

• CEO PANEL DISCUSSION: a unique opportunity to share your ideas, plans and problems, as well as discussing optimal business strategies with top decision-makers and market experts
• INTERVIEW WITH AN INDUSTRY LEADER: a top-level executive from pharmaceutical market will share his strategic outlook on the sector’s development
• ANALYTICAL PANEL DISCUSSION: “The Russian pharmaceutical sector: what can we expect in 2009 and beyond?”

NEW FEATURES FOR 2009:

• 2 KEYNOTE PRESENTATIONS  offering a comprehensive outlook on the strategic directions of the sector’s development
• INTERACTIVE DISCUSSION: “How to successfully manage your marketing budget in crisis conditions?”
• GOVERNMENT REPRESENTATIVES’ session
• CASE STUDIES SESSION: “Which business models will prove the most successful?”
• SPECIAL FOCUS on: “HR Management”